Anyone can design pretty pictures.

We build brands of substance.

We are Solid.

An independent, strategic branding agency based in Melbourne.

We help brands articulate who they are, stand out from the crowd and own their unique position.

We serve a diverse range of clients – from innovative start-ups to global enterprises and everything in between. Having said that ALL of our clients have a few common traits – they have ambitious goals and a desire to build a truly differentiated brand. 


We’re in your corner

We’ve helped clients launch new ideas, fight off competitors, take ownership of their market position, grow beyond their wildest dreams and pivot into new categories.

Whatever the opportunity (or threat), we’ve got the smarts and experience to get you there.

Clear thinking, fast moving

Put simply, our experience allows us to cut to the chase. We won’t baffle you with marketing bullshit or talk you into investing in things you don’t need.

Just senior leadership with a clear line of sight to your goals and a talented team to make it happen.

Enjoy the ride

We love what we do and it shows.
We are obsessed with detail, we have fun, brainstorm & collaborate non-stop, communicate openly and if there’s a deadline to meet we roll up our sleeves and get it done.

What we actually do

Brand Strategy

Market Research
Audience Insights
Category Insights
Brand Workshops
Stakeholder Alignment
Brand Strategy
Brand Positioning
Brand Architecture
Messaging Hierarchy

Brand Identity

Brand Naming
Creative Concepts
Logo Design
Visual Identity
Copywriting & Tone of Voice
Key Imagery
Brand Guidelines

Brand Experience

Brand Collateral
Sales Presentations
Website Design
UX & UI Design
Direct Marketing
Advertising Campaigns
Packaging & POS Design
Vehicle Livery
Branded Spaces

Our Founders

Solid was born from the marriage of Brand Strategy & Creative Direction, literally. We are a (happily) married couple in life and in business. Are we loco?? Si. How do we make it work?
Well we constantly challenge each other, we’re competitive, we debate EVERYTHING, we obsess over EVERYTHING and we push each other. But it’s BECAUSE of these traits (not in spite of them) that we are able to create exceptional work for our clients. Solid work that is strategic, creative and effective.


When two became three

Good people are hard to find. Great people are unicorns. Enter Matt Mak. A master in all facets of design and execution, Matt has joined us as Partner and Design Director. You won’t find a more experienced, creative, meticulous designer – perfect for our clients and our culture.

Expertise you can count on


Gavin Heron

Creative Director

Gav loves turning complicated problems into simple solutions.

As Executive Creative Director of Isobar Australia he led the 40+ creative team nationally to several industry Agency of the Year Awards. He has a wide range of category knowledge developed leading creative for many blue-chip Australian brands such as Holden, Jetstar, Medibank, ANZ, Dulux, JB Hi-Fi, David Jones, Priceline Pharmacy and Endota Spa.

Today he enjoys delivering big creative ideas, in a much smaller context.

Anika Heron

Strategy Director

Brand strategy is Anika’s passion.

She is a highly intuitive planner - astute at identifying the core problem at hand, and cutting to the truth of things. Having worked for some of Australia’s biggest agencies such as Y&R, she now particularly enjoys working with entrepreneurs and business owners to help get their idea off the ground and grow sustainably.