Historically the Christ Church Grammar brand had always been known for academic excellence. However, their communications had lost their way in recent years and had become uninspiring, disparate and inconsistent in their messaging and visual identity.
Through a series of workshops we united the key stakeholders on the essence of the brand - what it stands for, their purpose, differentiators, values and tone of voice. This formed the strategy that would act as the brand’s compass and guide the business towards their goals.
We then brought that strategy to life through their visual identity, demonstrating how the brand should communicate in an inspiring and consistent manner.