Industry
Retail
The Work
Packaging
TV
Radio
Digital
TV
Radio
Digital
Visit
A brand campaign that positioned this FMCG cleaning classic in inspiring territory - and delivered a 65% YOY sales lift!
The Challenge
While 84% of people had heard of CLR, only 46% had ever used the product - primarily as they're unsure what CLR actually does - and let's be honest, not many knew that CLR stand for Calcium, Limescale and Rust!
![](https://assets-global.website-files.com/5d35429232a8017e06fd360c/5db11a47083f4b6d8a9f1b61_clr-product_2.jpg)
The Strategy
Because calcium, limescale and rust deposits take time to build up, they can be hiding around the home in plain sight. Our brand campaign 'See your home in a new light' prompted our audience to stop, take a good look around their home, banish the grime they'd become accustomed to - and enjoy the results, turning some of the toughest cleaning jobs, into some of the most satisfying!