The Work
Brand Strategy
Visual Identity
Brand Guidelines
Vehicle Livery
Launching a disruptor brand for the active and adventurous

The Challenge

The TripFit team are well-travelled — but between the hotels, planes, trains and buses, they came to realise they were doing a lot of sitting around. They wanted to design an experience that allowed people to see Melbourne in a more active way.

Richard Nutt
“We wanted to create really tangible experiences that leave people with lasting, positive memories”
Richard Nutt
Founder of TripFit Adventures