The Work
Brand Strategy
Visual Identity
Print Advertising
Revitalising one of Melbourne's most iconic school brands ready to connect with parents today.

The Challenge

The Wesley brand is steeped in tradition with very high awareness amongst the local population, and a proud community of Wesley families. Our challenge was to reinvigorate the brand, uniting the school around the truth of what it is that makes a Wesley education so remarkable.

The Strategy

Interviewing a broad cross-section of Wesley families led us to the insight that in contrast to the broader Australian school system where children generally have to conform, the depth and breadth of the education experience delivered for each individual child is truly unique.  Our brand platform 'A True Education' was born to reflect this holistic journey of self discovery, where each girl and boy can first find, then develop their passions.